For other uses of the name "Nike", see, This list includes companies that produce sports equipment. People don't believe me. Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. [51][52], In 2004, Nike launched the SPARQ Training Program/Division. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy. [137] Capitol-EMI countered by saying the lawsuit was "groundless" because Capitol had licensed the use of "Revolution" with the "active support and encouragement of Yoko Ono, a shareholder and director of Apple Records.". Here is how the Nike founder built his empire. [156], Nike has sponsored Tiger Woods for much of his career, and remained on his side amid the controversies that shaped the golfer's career. [62] Beginning in the 1980s, various items of Nike clothing became staples of mainstream American youth fashion, especially tracksuits, shell suits, baseball caps, Air Jordans, Air Force 1's, and Air Max running shoes[63] with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim. [153] Since the start of the 2015–16 season, Adidas has manufactured Manchester United's kit as part of a world-record 10-year deal worth a minimum of £750 million. In 2012, Nike carried a commercial partnership with the Asian Football Confederation. That month prosecutors filed a lawsuit that accused Ronaldo of defrauding the…. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. Nike has only made one statue of its sponsored athletes and it is of Steve Prefontaine. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. [120] Nike's decision was praised by others due to the use of the flag by white nationalists,[119] but the Anti-Defamation League's Center on Extremism has declined to add the flag to its database of "hate symbols. "[123], In 2007, New England-based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies. "[121], U.S. Vice President Mike Pence criticized Nike for "siding with the Chinese Communist Party and silencing free speech". Nike Founder. [93] Nike is hesitant to disclose information about the contract companies it works with. This practice was in place for nearly 20 years. [42] As of 2020, Nike owns only one subsidiary: Converse Inc. Nike was made a member of the Dow Jones Industrial Average in 2013, when it replaced Alcoa. Many hardcore fans of the brand mispronounce the name ‘Nike’. [175], The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. [128], Since 1993, Nike has worked on its Reuse-A-Shoe program. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped. [33], Nike has acquired and sold several apparel and footwear companies over the course of its history. Similar to Takahashi, Acronym co-founder Errolson Hugh’s relationship with Nike is two-fold: as an individual and as a brand. [64] Limited edition sneakers and prototypes with a regional early release were known as Quickstrikes,[65] and became highly desirable items[66] for teenage members of the sneakerhead subculture. Nike sells an assortment of products, including shoes and apparel for sports activities like association football,[50] basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. [139] The dispute was eventually settled out of court between Nike and Minor Threat. [27], Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. [142] The only exception is the Charlotte Hornets, owned by longtime Nike endorser Michael Jordan, which instead uses the Jumpman logo associated with Jordan-related merchandise. In fact, I didn't like the way they felt on my feet. There is an immutable conflict at add life and in business, a continuing battle between peace and chaos. [12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. Bill Bowerman made the first pair of shoes for me. Phil Knight was a runner and was enrolled in Bowerman’s track program. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network. Oct 15, 2013. Bill Bowerman was a nationally-renowned track and field coach at the University of Oregon. [91] Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[92] Thailand, Vietnam, Pakistan, Philippines, and Malaysia. The company was renamed Nike, Inc., in 1978 and went public two years later. This article was most recently revised and updated by, https://www.britannica.com/topic/Nike-Inc, American Studies at the University of Virginia - Nike History and Timeline. [123] Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology. [142] The brand took over for Adidas, who provided the uniforms for the league since 2006. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. Nike produces sports shoes, sports wear and equipment for sports, athletes other products and range of … 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[8]. [134], Nike also has earned the Emmy Award for best commercial in 2000 and 2002. The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales. In June 2018, Nike announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program. Here's how we got here", "Behind Oregon's (Phil) Knight in shining armor", "Nike Pledges $13.5 Million to Help Renovate University of Oregon Track Facilities", "Oregon Embraces 'University of Nike' Image", "Nike Community Ambassadors | Nike Global Community Impact", Nike says Iran World Cup saga is 'misleading', https://en.wikipedia.org/w/index.php?title=Nike,_Inc.&oldid=995308911, Companies in the Dow Jones Industrial Average, Companies listed on the New York Stock Exchange, Multinational companies headquartered in the United States, Sporting goods manufacturers of the United States, Watch manufacturing companies of the United States, Pages with non-numeric formatnum arguments, Wikipedia pages semi-protected against vandalism, Articles with unsourced statements from January 2020, Articles lacking reliable references from January 2020, Articles lacking reliable references from April 2016, Articles with unsourced statements from November 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 20 December 2020, at 10:14. Nike is a place where everyone is an explorer. The NikeTown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering consumers a full range of Nike products. [158], Nike has been the official kit sponsor for the Indian cricket team since 2005. The average salary at Yue Yuen is 3000 yuan per month. Nike was an early adopter of internet marketing, email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns. The so-called "Moon Shoes" were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. [6] Previously in 2017, the Nike brand was valued at $29.6 billion. In addition to inhalation, dermal exposure was the biggest problem found. September 02, 2015 – Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation. [56], The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Nike promotes its products through sponsorship agreements with celebrity athletes, professional teams and college athletic teams. [135] The second was for a 2002 spot called "Move," which featured a series of famous and everyday athletes in a variety of athletic pursuits. [40] It sold Starter in 2007[38] and Bauer Hockey in 2008. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. The story of Nike begins with the story of Blue Ribbon Sports back in 1964. In April 2014, one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Nike. In late June 2005, Nike received criticism from Ian MacKaye, owner of Dischord Records, guitarist/vocalist for Fugazi and The Evens, and front man of the defunct punk band Minor Threat, for appropriating imagery and text from Minor Threat's 1981 self-titled album's cover art in a flyer promoting Nike Skateboarding's 2005 East Coast demo tour.[138]. [146], Nike is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in 1990 at the company's headquarters. Also, the sales of personal training apps grew by 80% in China.[48]. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs. [35] The company sold Umbro in 2012 [41] and Cole Haan in 2013. 2002 Rap Star Nelly releases a chart topping song about Air Force Ones. The model was subsequently withdrawn after Colin Kaepernick told the brand he and others found the flag offensive because of its association with slavery. The components of the shoes are not the only thing that had major changes; starting April 30, 2020, "any shoe must have been available for purchase by any athlete on the open retail market (online or in store) for a period of four months before it can be used in competition". In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California. Both Bowerman and Knight felt that shoe technology could be improved. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. 1999 Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88. [96], As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. [7] Nike ranked No. Philip Hampson Knight (born February 24, 1938), is an American billionaire businessman. Nike co-founder and Chairman Emeritus Phil Knight donated more than $900 million to the Knight Foundation, which he established in 1997 with his wife, Penelope. 1993. Nike, Inc. [172], In 2012, Nike is listed as a partner of the (PRODUCT)RED campaign together with other brands such as Girl, American Express, and Converse. [84], Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab. 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