In the space of health and wellness in CPG, there are substitutes and alternatives at every turn. According to Nielsen’s Global Trust in Advertising report “recommendations from people I know” is the most trusted commercial message globally. Why? At Nielsen, we’re committed to filling knowledge gaps and exploring the disrupting store trends of today and in the future. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today. European E-commerce Report 2019 A cura di Ecommerce Europe in collaborazione con EuroCommerce 46 download. Internet penetration is considerably ahead of Indonesia and not far behind that of Singapore. While brands and retailers are hyper-focused on growing these figures year upon year, you can’t expect to grow from what you don’t know. For this reason, we've expanded the scope of the Wolfgang E-commerce Report 2019 beyond Google Analytics to … Compared with five years ago…. But don’t be distracted by this swift pace of adoption. The report predicts that the size of the livestreaming e-commerce market is expected to reach 961 billion RMB in 2020, which will account for 10% of total e-commerce activity in China. ... del 2019 (+0,1%). Why? E-commerce advancement hinges on the consumers—their online usage behavior and habits, adoption drivers, tipping points and challenges. Based on the agreement, both sides officially launched an innovative big data product -- Online Pricing Optimizer (OPO). Know where and how you can brace for impact with the latest rising product formats, consumer intentions and the related implications of cannabis in the U.S. market today. Consumers will buy what they trust and believe in. Chile: B2C e-commerce sales 2006-2019 Import cross-border B2C e-commerce platforms' market share in China Q3 2020 Statista is a great source of knowledge, and pretty helpful to manage the daily work. More specifically, it’s food and beverages sold by weight that should be on your radar. Putting that into perspective, that’s huge relative to each department’s performance this year. The stakes are high, and when data is misused, trust breaks down much faster than it can be rebuilt. Today, Nielsen Global Connect holds the most precise, granular and multi-sourced view of the U.S. e-commerce marketplace. Nielsen survey research confirms that North Americans and Europeans are the least likely to embrace new brands and products in CPG. these regions lead in advertising expenditures across the globe. INNOVATION DOESN’T ALWAYS EQUAL GROWTH – THREE LEARNINGS, We’re seeing a slow but emerging rise of premium private label products, THE RISE OF PREMIUM PRIVATE LABELS AND ITS IMPACT ON DISCOUNT RETAILERS, we review how they are poised to be scrutinized. Data from Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution) Nielsen has launched this study that analyzed the current state of FMCG e-commerce in 34 markets and identified the 10 key drivers that most correlate to online success in such field. If a marketer hasn’t adjusted to account for rising levels of disloyalty and a general malaise to advertising efforts, they’re in for a bumpy ride. Justin Sargent, president of Nielsen China, said: "Online channels keep evolving, driven by a massive customer base and increasing competition, and this has resulted in the shift from C2C and B2C, to vertical e-commerce, cross-border e-commerce, social e-commerce, O2O superstores and livestreaming e-commerce. We expect this could rise to over $40 billion by 2025*. eMarketer 2019 Global Ecommerce Forecast Amid this backdrop of declining momentum, we estimate that global ecommerce will rise 20.7% in 2019 to $3.535 trillion. This report is our gift to the digital marketing community. I dati del report Casaleggio Associati riporta percentuali chiare sulla distribuzione del fatturato e-commerce in Italia nel 2019. In some markets where e-commerce is still maturing, Nielsen has reported categories that align to self care have become more of a digital affair. Consider this: Only 8% of consumers across the globe consider themselves firm loyalists to the products they use. E-commerce Basket Reset. Identify and activate key buyer segments. There’s no shortage of access to products that meet a variety of health and lifestyle needs. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. Innovations in dietary proteins have started to do just that, driving impressive growth in sales of products that claim to meet specific consumer lifestyles. This report explores US ecommerce spending, highlighting our recent forecasts and key trends that are driving continued growth in the market. The future of retail, however, is omnichannel. E-commerce grew by 7% between 2016 and 2019. Inside Look: How Nielsen Uses Data to Help CPG Leaders Win At E-commerce COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. By Marie-Louise Nielsen - September 27, 2019 The findings of the 2019 European E-commerce Report published in late August were very positive, with growth in online sales of more than 13% and estimated total sales of 621 billion euros. Conversely, American value grocers, including the likes of ALDI and Lidl, have actually seen a decline in store brand growth. AMAZON SHARE DECLINING AMID ONLINE CPG SALES GROWTH – IS NOW THE TIME TO DOUBLE DOWN? 2 with $586.92 billion. Interestingly enough, these regions lead in advertising expenditures across the globe. - 373K new households bought groceries online in the last 12 months So, companies need to do more than simply make consumers aware of their products and tell them where they’re available. This includes the most comprehensive view of both online and offline sales, plus online shopper data and behavioral motivations, so you can make better data-driven decisions. A transaction today involves more than just an exchange of payment for goods and services. In a world where consumers demand more choice, making the most of every product launch will be a difference maker. In-depth: B2B e-Commerce 2019 - Get the report with graphs and tables on statista.com! Nel 2019 la Gdo ha sfiorato i 600 milioni di vendite online (+38%) A dicembre sono state pari a 74,7 milioni, il nuovo record di sempre. Grow sales faster through the identification and adjustment of key performance factors that are unique to online shopping and affect your brand’s online sales and buyer behavior. In 2019, 81% of Malaysians aged 15 years and above still use both traditional and digital media. Nielsen offers a comprehensive suite of e-commerce solutions to meet this industry-wide need and help you grow, adapt and succeed in the modern digital landscape. They saw an 11% uptick in store brand consumer spending this year. Many manufacturers and retailers in CPG lack visibility into the expanse of random-weight products. That disruptor is cannabis, and its early impact is meaningful. KEY STAT: In 2019, US consumers will spend $586.92 billion online, representing more than one in every 10 dollars of total retail spending. Foundational truth sets that power rich and complete data around the rising demands of consumers will be key to winning that trust. Year-over-year, center of store grocery items have driven the bulk of dollar growth, up $5.4 billion. Vietnam’s economy is expected to see some deceleration in gross domestic product growth, with expansion of 6.3 percent year-on-year projected for 2019, compared with the stellar 7.1 percent year-on-year outturn seen in 2018. This means that for CPG, the connection between what consumers watch and buy has never been more complex—or more important to understand. Nielsen and the e-commerce giant JD deepened cooperation Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales SHANGHAI, March 28, 2019 /PRNewswire/ -- Global measurement and data analytics company Nielsen will sign a strategic cooperation and data sharing agreement with e-commerce heavyweight JD.com. The Nielsen report said that the 710 million online shoppers in China contribute 10 trillion yuan in online retail sales, accounting for 25 percent of total retail sales, and the compound annual growth rate of 2017 to 2019 is 24 percent. The Quarterly Retail E-Commerce sales estimate for the fourth quarter of 2018 is scheduled for release on February 20, 2019 at 10:00 A.M. EST. The Nielsen report said that the 710 million online shoppers in China contribute 10 trillion yuan in online retail sales, accounting for 25 percent of total retail sales, and the compound annual growth rate of 2017 to 2019 is 24 percent. This includes the most comprehensive view of both online and offline sales, plus online shopper data and behavioral motivations, so you can make better data-driven decisions. While the likes of beverages, snacks and candy have brought renewed growth to center of store grocery, fresh foods aren’t falling to the wayside. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers. Title: FINAL IAMAI REPORT PRINT FILE (sep 2019) X5.cdr Author: Dell Created Date: 9/24/2019 3:06:39 PM The Agency will also further refine its e-commerce strategy to be finalized in 2019 and commit to securing an approved business plan before the end of the 2019–20 fiscal year with implementation timelines. When Amazon grabs a large chunk of e-commerce ad spends in 2019 the complexities around attribution are certain to intensify. Though overall private-label performance continues to rise year-over-year, its portfolio of products is diversifying. 21 Giugno 2019 Fai LOGIN al sito: La fotografia delle aziende E-commerce B2B in Italia Osservatorio CRIBIS-Netcomm - Niccolò Zuffetti, Marketing Manager CRIBIS D&B 22 download. Appeal of physical stores remains strong, with 87% of consumers having visited hypermarkets, supermarkets, departmental stores or mini markets in the past month. NEW YORK, July 31, 2019 /PRNewswire/ -- Today, Nielsen Holdings plc (NYSE: NLSN) announced its second quarter 2019 results and reaffirmed revenue, Adjusted EBITDA, and free cash flow guidance for 2019. However, in October, KPMG and the Alibaba Institute predicted that the industry would exceed Nielsen’s estimate and reach 1.05 trillion RMB by the end of thisyear. Of course, their digital fingerprints help shape better product, retail and media experiences, but they also shine a light on the need consumers have for enhanced levels of trust in their transactions—trust in advertising, trust in pricing, trust in brand claims…the list goes on. J.P. Morgan 2020 E-commerce Payments Trends Report: Data has been provided to J.P. Morgan by Edgar, Dunn and Company via Ebit/Nielsen, Webshoppers—39th Edition, 2019. Amazon’s recent share shifts speak volumes to the digital progress of our industry as a whole. AD SPENDING IS UP, BUT YOU CAN’T BUY LOYALTY IN CPG, The Power of the Black Community: From Moment to Movement, Using Data to Identify Growth-Driving Product Attributes, What BASES Top 25 U.S. Breakthrough Innovations Can Teach Us About Innovating in the New Normal. Across multiple countries, shoppers have indicated that COVID-19 caused them to begin purchasing various essentials online, Nielsen reports—although this depends on the e-commerce infrastructure. Consumers bet their lives on trust in technology: The implications that play out from this mean change has to happen. Consumi, Ismea-Nielsen: spesa alimentare primi 9 mesi a +7% su base annua. In 2019, the top global ecommerce market will be China, with $1.935 trillion in ecommerce sales—more than three times greater than the US at No. Within the U.S., in 2020, strategic enhancements to Nielsen Global Connect's ePanel methodology bolstered the company's read into the growing e-commerce marketplace. Total U.S. e-commerce is already valued at over $435 billion, and its growth trajectory shows no signs of slowing. They need to convince consumers to try and to continue to buy their new products. Your ability to compete in the consumer packaged goods (CPG) market depends on understanding how you’re performing online, who the shoppers are that you need to engage and what actions you must take to grow sales. Copyright © 2020 The Nielsen Company (US), LLC. Based on the top wellness claims this quarter, it’s clear that consumers hold particular interest in products that benefit their bodies (such as those containing a good source of vitamins) and those that pay back to the planet (such as cruelty free or grass-fed label claims that honor better treatment of livestock). 1 Source: Nielsen volume growth excluding e-commerce, September 2019 – August 2020 – 25 countries. Last year, we estimate that retail sales in the states where cannabis is legalized reached $8 billion. In stores across America, all of CPG rings in at $813 billion in annual sales, up nearly $18 billion, or 2%, from a year ago. Despite its obviously strong growth rate, 2019 will experience a decline from the previous two years when ecommerce grew 28.0% in 2017 and 22.9% in 2018. Raddoppia l’e-commerce, grande distribuzione +16,4% Nielsen: ecco come cambiano i consumi degli italiani al tempo del coronavirus LUIGI GRASSIA Pubblicato il 20 Marzo 2020 Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. That requires rethinking campaigns that focus solely on winning or retaining loyal customers. Nielsen Global Connect's ePanel of over 1.5 million households … La fetta più grossa pari al 42,7% del fatturato è costituita dal settore tempo libero con una crescita rispetto all’anno precedente del 21%. Every touch point with consumers is a chance to entice disloyalty. Copyright © 2020 The Nielsen Company (US), LLC. That means your innovations need to work harder and faster. The report suggests that FMCG has shown a growth of 7.3 per cent across general trade, modern trade and e-commerce for Q4 2019 (marginally lower than growth in the last quarter). Without a read into random-weight products, you’re missing visibility to 13% of the entire store. The latest Nielsen Grocery E-Commerce Report Q4 2018 is now available for you to purchase. In 2019, online retail trailblazer, Amazon, will turn 25 years old. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death. In almost every purchase, search query or product use case, consumers power an ecosystem of personal data. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects, Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season, Webinar: Beyond Your Aisles—The Total Food Frontier, Webinar: The Road to a Smarter Shelf (Part 2), Webinar: Unleash the Power of Your Network. Unlike a UPC-coded product like boxed cereal, which has the same universale code across stores, random-weight products have specific retailer-assigned codes that can vary. Legalized recreational cannabis won’t affect all categories, but cannabis-related products are casting a wide net across the industry and soon, the mainstream U.S. storefront. While your mind may think random-weight goods are most often meat and produce, the random-weight realm also includes products like seasonings, cheeses, prepared foods and snacks that are sold by weight or don’t have UPCs. It’s hard to fathom, but China only recently surpassed the US in ecommerce sales in 2013 for the first time. That’s $107 billion in sales, a figure that’s up over twice as much as UPC-coded fresh foods were this year. The study also presents the results of the analysis of drivers as well as the forecasts for eight of these markets. Loyalty has always been a treasured commodity for companies, but now that consumers have endless choice and omnichannel access, it’s disloyalty, or brand switching, that manufacturers and retailers should pay attention to. Specific to the CPG industry, online sales currently account for over $70 billion. This strategy will focus on trade facilitation, safety, and security as well as revenue collection. All Rights Reserved. B… These numbers bear out the reality of the lives that spin around the economy of trust. In India, where e-commerce is swiftly growing, 43% of urban online shoppers say they purchase hair and body care products via e-commerce … Hemp-derived CBD projection presumes ingestible hemp-derived CBD products are legally available at major retail and across retail channels. Because they are too often overlooked, yet they continue to expand and drive growth across the store. The company also raised adjusted EPS guidance to $1.70-1.80 from $1.63-1.77 previously. Global Nielsen news and insights delivered directly to your inbox. Why? The full report of Nielsen 2019 Media Landscape Report … Marketers are now realising they can't see the truth, the whole truth and nothing but the truth of performance, if they rely on one analytics package alone. Legalized recreational cannabis will open new revenue streams, but it won’t be a tide that lifts all boats. The Company will host a conference call to discuss its results at 8:00 a.m. Eastern Time on that date. The report suggests that FMCG has shown a growth of 7.3 per cent across general trade, modern trade and e-commerce for Q4 2019 (marginally lower than growth in the last quarter). Represent 15 % of Malaysians aged 15 years and above still use both traditional digital. First time with massive growth potential truth sets that power rich and complete data the... Connection between what consumers watch and buy has never been more complex—or more important understand. 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